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Sunday, 10-Nov-2013 20:53 Email | Share | Bookmark
Law Firm Web Marketing








SEM, SERPs and Other Online Marketing Terms Explained





The firms gets three or four clients a week through their social media engagement. They cut through the marketing noise using cartoons, or podtoons as they call them. Information-sharing and engaging with clients is one thing they spend a lot of time on. Using social media as part of a law firm web marketing strategy is easy and even fun. <br>visit http://www.lawfuel.com/law-firm-web-marketing/





Monday Morning Marketing Quarterback: Which Superbowl Ads Scored On The Web?





Online marketing is filled with confusing terms and acronyms like SEO, SEM, CTR, PPC, and more. At Ajax Union, we understand that the overabundance of catchy names can be confusing to those who are new to the world of small business internet marketing. Weve devised our email marketing glossary to provide entrepreneurs with an easy and convenient way to familiarize themselves with commonly used terms, said Yehuda Apfelbaum, Executive Vice President at Ajax Union. The new glossary from the search engine agency includes basic terms like Auto Responder, defined as a set of responses delivered at a preset time and under specific conditions; Email Frequency or how often the emails are sent out; and Authentication, which involves confirming the identity of an email address. Acronyms like ECOA and CTR are defined as the Email Change of Address Service and Click-Through Rate, respectively. Some of the explanations in the list also build off each other. For example, an email that Bounces is one that does not reach its intended destination, whereas the Bounce Rate is a percentage indicating the number of emails that bounce. <br>visit http://www.watchlistnews.com/2013/09/10/search-engine-agency-ajax-union-updates-its-website-to-include-definitions-for-email-marketing-terms/









E*Trade and Google followed with compelling ad spots that encouraged users to look to the web for more information. Who fumbled? The Pop Secret/Emerald Nuts, Prudential, Dodge Charger and all movie commercials had the least amount of cross-channel integration. Interestingly, Turbo Tax, https://www.facebook.com/ Mazda and Pepsi didnt have ads in the Super Bowl but they attracted traffic online by running paid search ads on keywords related to other Super Bowl advertisers. Unsurprisingly, millions of consumers turned to social networks including Twitter to discuss their favorite ads. <br>visit http://techcrunch.com/2010/02/08/superbowl-ads-scored-web/





Search Engine Agency Ajax Union Updates Its Website to Include Definitions for Email Marketing Terms



An SEO consultant, for example, might say to a client, "As a result of my efforts, your website is now ranking on the first page of the Google SERPs for the following five keywords." 4. CRO Conversion rate optimization, or CRO, is an important activity for web marketers, who use metrics to determine the effectiveness of any calls to action on the site. If your site is selling a product or service, encouraging visitors to subscribe to a newsletter, or promoting any other defined action, a CRO plan is vital to help increase the number of users who respond. 5. PR This is shorthand for PageRank -- a proprietary website quality measure developed by Google. <br>visit http://www.entrepreneur.com/article/224167



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